Case Study

APU Vocāre

Performance Data

165%

Increase In Program Enrollment

$500k

Grant Renewal

$2.5M

Additional New Grant Funding

Promotions

For All Departmental Team Members

Challenge

Vocāre is a Five-Year Bachelor’s to Master’s Program at Azusa Pacific University (APU) to explore what it means to be called. Vocāre helps students integrate their passion for ministry with their major as they discern their calling. Prior to working with Ninestone, APU was finalizing a two-year grant with a specific goal of having 105 participants in the Vocāre program. After a year and half, Vocāre had only 40 participants. Vocāre was not going to meet their goal and would struggle to renew their grant funding.

Objectives

Additional enrollments

Increase enrollment from 43 to 105 program participants in the Vocāre program within six months.

NS Marketing Automation
Renew grant funding for the Vocāre program.

Solutions

Developed a comprehensive marketing and communication strategy.

Implemented and integrated a new CRM system with marketing and sales automation.
Developed a new WordPress website highlighting program benefits.
Launched a digital student giveaway program with a dedicated landing page.
Invited interested students to personal coffee meetings through automated emails.
Engaged leads with text campaigns for event invitations based on continued interest.
Delivered detailed reports on program participation and engagement metrics.

Results

165%

Increase In Program Enrollment

$500k

Grant Renewal

$2.5M

Additional New Grant Funding

Promotions

For All Departmental Team Members

Jennifer Graffius
Thanks to Ninestone’s innovative digital strategy, advanced CRM, and seamless email automation efforts, we’ve seen unprecedented success in our APU Vocāre program. The results speak for themselves: a staggering 165% increase in enrollment, which not only underscores our program’s growing popularity but also led to a significant $500k renewal in grant funding.

Furthermore, we secured an additional $2.5M in new grant funding, thanks in collaboration to the enhanced visibility and operational efficiency provided by Ninestone’s solutions. This financial boost has allowed us to recognize and promote our departmental team members for their outstanding performance. Ninestone’s expertise has been key in transforming our program’s reach and impact.

Jennifer Graffius

Executive Director
Center for Vocational Ministry at APU