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Insurance Case Study

Allied Public Adjusters

Performance Data

%

Marketing profit increase.

%

Revenue increase.

%

Sales increase.

%

Lead conversion rate increase.

%

Sales conversion rate increase.

%

PPC ad click through rate increase.

Challenge

Allied Public Adjusters faced challenges with their PPC marketing, leading to poor lead quality and quantity. Their outdated manual CRM processes, lack of automated marketing, and absence of tracking PPC metrics made generating and tracking new high value leads difficult. They aimed to expand into five key locations with aggressive growth goals, and knew they needed optimized marketing and sales systems.

Objectives

Google Paid Advertising

Enhance lead performance and track leads from ads to revenue generation.
NS Website Optimization

SEO

Monitor organic search activities, and leads generated and converted. Produce content to drive organic search traffic.

NS Marketing Automation

Marketing & Sales CRM

Implement a system to manage marketing and sales communications, linking to Allied PA’s operational database.

Email Marketing

Automated Marketing & Sales Communications

Nurture paid and organic search leads with automated communications. Increase referrals through campaigns targeting existing clients and vendor partners.

Solutions

Set up and customized HubSpot including an integration with a custom database solution.

Built a custom integration between PPC Profit Pros’ enterprise ad platform to HubSpot to track revenue and actual profitability from closed won deals. Data from HubSpot is then pushed back into the PPC platform to maximize the bidding for actual profitability using machine learning and AI technologies.

Collaborated with PPC Profit Pros to build custom profit-focused dashboards for PPC reporting, optimization, and profit maximization.
Designed and managed custom HubSpot email nurture and automated sales sequence campaigns to increase sales conversion rates.
Developed a custom SEO plan to drive content creation and publishing to support Organic Search Traffic growth.

Results

Allied Public Adjusters surpassed the previous year’s annual performance in just 7 months of working with Ninestone and PPC Profit Pros.

12,990%

Organic traffic sessions skyrocketed.

214%

Qualified leads increased year over year, requiring Allied Public Adjusters to quickly see a need for hiring new sales representatives.

4.1

Return on ad spend went from Unknown to 4.1 ROAS.

Performance Data

%

Marketing profit increase.

%

Revenue increase.

%

Sales increase.

%

Lead conversion rate increase.

%

Sales conversion rate increase.

%

PPC ad click through rate increase.

Armen Ghazarian

As Chief Growth Officer, I’m impressed by how Ninestone’s mastery of HubSpot CRM, Marketing, and Sales Automation has transformed PPC lead handling at Allied Public Adjusters. This integration of advanced PPC with HubSpot’s tools has streamlined lead management and enhanced engagement, leading to significant business growth: a 102% profit increase, 123% revenue boost, and a 266% surge in sales.

Armen Ghazarian

Chief Growth Officer
Allied Public Adjusters