Case Study
MARKETING AUTOMATION
DEMAND GENERATION
A DEEP LINKING
TECHNOLOGY COMPANY
The Challenge
A leading deep linking technology company is offering developer tools for large and independent mobile application companies. Its toolset contains web, iOS, and Android SDKs which generate smart deep links that pass data through an application install to facilitate and track conversions and user engagement through targeted communications. The marketing team was planning to increase the efforts of demand generation and running campaigns to increase traffic on the website. They also wanted to use promotions across channels.
Objectives
Design and build email and landing pages
Increase the form fill-out conversion rate
Solution
HubSpot Emails & Landing Pages
Designed and created responsive emails and landing pages in a short timespan. Provided recommendations to increase conversion rate and improve email deliverability.
HubSpot Lead Scoring
Built a lead scoring program assigning the appropriate score based on the demographics and activities performed by the lead.
HubSpot Nurture Programs
Designed the complex nurture programs which helped them nurture the leads generated from the website and increase SQLs and effectively communicate with MQLs.