Case Study
Foghorn Consulting
The Challenge
Foghorn Consulting is a premier cloud consulting firm based in Silicon Valley offering strategy, planning, design, implementation, transformation and ongoing cloud management for leading global brands.
In 2017, Foghorn Consulting was generating only a few leads per month at a high cost per lead. Foghorn’s CTO managed web development and constantly felt like the bottle neck preventing new content from being published. Foghorn knew that it was important to provide valuable content to their target audiences, and they wanted more robust B2B content to support their lead generation efforts.
667%
77%
92%
230%
400%
Objectives
Increase qualified leads and reduce the cost per acquisition.
Improve website traffic, increase qualified leads, reduce development time.
More effectively engage existing leads and grow Foghorn’s database.
Solution
WordPress Development
We built a new website on WordPress, deploying secure NGINX cloud servers, which freed up Foghorn’s CTO to work on deals and made publishing new content faster.
Paid Advertising
We launched new paid ads on Google and LinkedIn with dedicated landing pages linking to downloadable white papers and case studies.
HubSpot Marketing
We launched marketing automation tools, personalized communications by persona, integrated social advertising and organic posts, and developed custom reporting.
“Ninestone has been an invaluable partner for Foghorn Consulting in taking online marketing and lead generation from an afterthought to a core competency. With Ninestone’s help, Foghorn was able to sustain our significant annual growth rate with a scalable approach that will fuel us ongoing. I would highly recommend Ninestone for any company looking to do the same!”
– Alex Roosakos, CEO, Foghorn Consulting