Case Study
Outer Limit Supply
The Challenge
Outer Limit Supply is an outdoor company that manufactures top of the line medical kits in Colorado. The brand wanted more cohesion between their products and promotions via their website, social, and email channels.
Outer Limit Supply’s website and social media pages contained images that were not directly related to the products being sold. There was limited use of email via MailChimp and virtually not tracking of marketing channel ROI related to specific marketing efforts.
Their lists of customers and prospective customers were not being marketed to, so Outer Limit Supply was missing out on repeat purchases and higher customer lifetime value.
54.8%
Increase in Instagram Impressions
81.8%
Increase in Instagram Engagements
23.3%
of Revenue Tracked to Abandoned Cart Campaign
2.5%
of Revenue Tracked to Browse Abandonement Campaign
40%
Objectives
Increase Net Sales
Lower cost per new leads
Leverage organic and paid social media
Engage previous customers and leads in creative ways
Solution
WordPress Development
We revamped the website design to align with top products, added blog posts, reviews, and tied surveys to capture new prospects.
Instagram Organic
We manage story-telling and user generated content to increase impressions and engagements leading to increased sales.
Klaviyo Email Marketing
We launched Klaviyo, built key customer and prospect campaigns, and began leveraging email automation to tell brand stories.
“We’ve been working with Ninestone Marketing for over a year, and this review is long overdue! Even with C-19 in play, Ninestone has done an amazing job with our marketing, leads, and conversion rate. They have first hand knowledge of all Ecommerce platforms and have gotten our website firing on all cylinders. 10/10 for us, these guys are crushing it!”
– Travis Hurley, CEO, Outer Limit Supply