Case Study
Top 3 Global Cloud
Computing Company
The Challenge
A Top 3 Global Cloud Computing company offers a suite of cloud-computing services that make up an on-demand computing platform. These services operate from 14 geographical regions across the world. 100+ cloud products get version updates/ releases each week. The Global Communications team has to send weekly updates regarding the new releases to all subscribed users.
The release emails have to be localized for different regions. The release emails have to be sent every Tuesday morning for the previous week, giving a very small window to Marketing team.
%
Increase in Email Engagement
%
Reduced effort for the marketing team to prepare release email programs
Objectives
Localized Email Content
by humans for 21 languages.
Time Zone Management
in the local time zone. The current MAP did not have an
out-of-the-box feature for doing this.
Improve Engagement
had to be included in the email. The listing for events has
to be region specific to engage correct audience.
Solution
Marketo Email Marketing
Integrate Marketo with Cloudwords to automate the content translation process.
Marketo Email Marketing
Segment database for different languages. For records where no language value is available, we use an IP lookup to identify the country of the user and set a default language.
Marketo Email Marketing
Set up custom workflows to ensure emails are delivered to the local time zone of the user.
Marketo Email Marketing
Leverage web content tags to identify events focused on specific regions.