Enabling Cross-Domain Tracking Across
Multiple Brand Websites Leveraging Marketo
The customer is one of the largest real estate companies in the United States, based on equity and market capitalization. They have created a unique model in the marketplace by combining the financial resources, economies of scale, purchasing power, research and development, and thought leadership capabilities of a national organization with the agility, local insights, and trusted relationships of regional real estate companies.
The customer uses Marketo for its marketing operations and was seeing a lot of traffic from its Master Planned Communities (MPC) Division to its brand websites. Since the MPCs were different domains and not subdomains for the main website, the customer was unable to track the activities of a prospect on both the websites through Marketo’s default munchkin tracking code.
Track the activities of their prospects
Record prospect's web activity in Marketo