Case Study
Increasing Engagement and
Boosting ROI with Content AI
A CLOUD COMPUTING
COMPANY
The Challenge
The customer is a multinational technology company focusing on cloud computing and artificial intelligence. Over the years, the customer has continued to dominate the technology sphere because of its disruptive innovation, market capitalization, brand equity, and hyper-competitive application process. Their specialties include cloud services, storage, database, and analytics. The customer conducts over 30 product-related webinars every month. For each product update, they did not want to create a new webinar from scratch, but add the product update to the existing webinar for that product, and then promote the webinar.
Objectives
Increase the efficiency of their programs
Get trackable results with the structured implementation of Content AI
Implementing JavaScript Viz for inserting images dynamically and embedding links
Solution
Content AI Implementation
Our team recommended the customer to implement Content AI as it was the easiest approach to get trackable results which were
accurate.
Products Tagging
We created “tags” based on the products that the customer offered. In addition to these tags, we inserted the details of the webinar and assigned the respective tags of the products that they associated with.
Predictive Content
Once the details of the webinars in the specific products were added and saved, we approved and enabled predictive content for the assets.