Case Study
Migration from Pardot to Marketo
A SOFTWARE
ENGINEERING COMPANY
The Challenge
The customer is a leading product development and an overall software engineering company. They build software products and solutions that drive revenue and ultimately profits. The customer had been using Pardot, but they found that Marketo would be a more suitable platform for their specific business processes.
Objectives
Migrate from Pardot to Marketo
Seamless and effortless migration
Training and onboarding of the internal team on Pardot
Solution
Migration to Marketo
We seamlessly migrated the complete Pardot instance to Marketo instance with proper documentation and backup.
Marketo Emails & Landing Pages
After the migration, we created sample email templates and landing pages for future usage of the internal team.
Marketo Lead Scoring Workflows
We also built Lead Scoring Workflows so that the customer could monitor a prospect’s engagement, on the basis of different personas and business segments (Enterprise and SMB).