Pardot to Marketo Migration - Marketo Logo(White)

Case Study

Migration from Pardot to Marketo

A SOFTWARE
ENGINEERING COMPANY

The Challenge

The customer is a leading product development and an overall software engineering company. They build software products and solutions that drive revenue and ultimately profits. The customer had been using Pardot, but they found that Marketo would be a more suitable platform for their specific business processes.

Objectives

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Migrate from Pardot to Marketo

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Seamless and effortless migration

Z

Training and onboarding of the internal team on Pardot

Pardot to Marketo Migration

Solution

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Migration to Marketo

We seamlessly migrated the complete Pardot instance to Marketo instance with proper documentation and backup.

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Marketo Emails & Landing Pages

After the migration, we created sample email templates and landing pages for future usage of the internal team.

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Marketo Lead Scoring Workflows

We also built Lead Scoring Workflows so that the customer could monitor a prospect’s engagement, on the basis of different personas and business segments (Enterprise and SMB).