Velocity Scripting - Marketo Logo(White)

Case Study

Velocity Scripting

A CLOUD COMPUTING
COMPANY

The Challenge
The customer is a multinational technology company focusing on cloud computing and artificial intelligence. Their specialties include cloud services, storage, database, and analytics. The customer schedules a weekly newsletter for its users using Marketo and wanted to make it completely user-centric. The customer was unable to target the right users with personalized content as additional information was getting pushed to the users.
Objectives
Z

Implement Scripting Viz

Z

Populate data according to specific users

Velocity Scripting - Cloud Servers
Solution
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Custom Objects

We created custom objects in which we added the usage period and also the products that the users had searched for on the website.

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Defining Velocity Script Code

After creating the custom objects, we defined the velocity script code with static values that needed to be used at different modules in the email.

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Multiple Velocity Tokens

To overcome the confined velocity script length, we created multiple velocity tokens which were sharing the code and variables with each other.