by Alex Polamero | Jun 30, 2021 | Blog, CRM, HubSpot, Marketing, Marketing Automation
What is content strategy A content strategy takes your business goals, and then uses content as a primary means to achieve those goals. For instance, your business goals might include increasing brand awareness (to ultimately drive more revenue) — to achieve this...
by Alex Polamero | Jun 30, 2021 | Blog, CRM, Marketing, Marketing Automation
If you’re planning to use a CRM for your business, then you’re in the right direction. A CRM is a sales technology that tracks and manages all interactions and communication your reps have with prospects and customers. It also helps flag opportunities that might...
by Alex Polamero | Feb 9, 2021 | Blog, CRM, Marketing
In this modern era of technology, we now have lots of options when it comes to strategizing in business. One of the most popular one is CRM. What is CRM? According to the leading CRM software companies, Salesforce and HubSpot, CRM also known as Customer Relationship...
by Alex Polamero | Nov 24, 2020 | Blog, Cold Email, CRM, Email Marketing, Marketing, Marketing Automation
If you ever wonder if you can use the Hubspot CRM for cold emailing, the answer is NO. It is against HubSpot’s policy and therefore doesn’t allow any HubSpot tools to be used to email cold contacts. From a deliverability standpoint, cold outreach should be avoided to...
by Alex Polamero | Nov 22, 2020 | Blog, CRM, Marketing, Marketing Automation
“The biggest mistake I see companies making is to jump right in and set up as they go, with no clear plan for implementation or adoption,” says Shannon Howard of You Need a Shannon. “Any software transition is difficult. But, it’s especially difficult when...
by Alex Polamero | Oct 17, 2020 | Blog, CRM, Marketing, Marketing Automation
Marketing automation software can change the entire sales, marketing, and customer service culture of an organization if used properly. When it comes down to it, marketing automation software costs time and money, and companies want to avoid making a mistake....
