What is Content Marketing and Why Use it?
If you want to become a household name in or even global brand, the content on your website must matter to your target audiences. Producing more helpful, more relevant, and more personalized content to individual niche audiences drives stronger engagement and increases leads.
Content marketing builds strong relationships between your business and your targeted audiences. The Marketing Tech reported that 61% of consumers would feel better and more comfortable with a business that delivers top notch content.
Effective engagement with targeted customers, and good content marketing can help increase leads, drive higher prospect conversion rates, and more client referrals.
Content marketing reduces your overall marketing costs, as compared to the use of paid advertising, while delivering favorable results. Helpful content can improve organic search online. As organic search improves, we are often able to reduce paid advertising or shift paid advertising into other lead generation tactics or sales approaches.
With one client, a strong focus on developing relevant and helpful content increased our leads by 300% in one year. In that same year, we reduced our overall advertising budget by 30%. That’s right! We paid 30% less for 300% more leads. How would you feel about those numbers in your business?
Content marketing helps you “close the deal” with your targeted customers. Specific content can be strategically linked to your sales pages and calls to action.
Why Choose Ninestone Marketing for Your Content Marketing?
We are a full-service content marketing agency in Claremont, CA and sales consulting firm
Our team can manage more than just your content marketing strategy and campaigns. We offer full-service solutions to help you grow your business and fuel your content marketing efforts. We offer advanced advertising and remarketing services on Google, LinkedIn, Facebook, Instagram, Twitter, YouTube and others to drive targeted web traffic to your content. We offer automated email marketing enabling you to communicate in a more timely and personal manner with your target audiences. We provide better messaging to improve sales, increase referrals, and improve customer retention. At Ninestone Marketing we’ll help you grow and scale your content marketing and lead generation through every stage of your organization’s development.
We can work with your team to write or produce highly engaging content, or we can write or produce it ourselves. Either way we’ll create a simple, replicable process we can optimize for search and leverage across web, email, social and paid ad channels.
We offer month to month content marketing services. We believe the proof is in the pudding. We earn your trust through providing great work and real results.
Get more for your money
We have designed our content marketing services to fit any small to mid-sized business owner’s budget. This allows you to lower your costs by avoiding hiring a full-time employee, and using an experienced agency that will generate better results.
Content Marketing Services
Content Marketing Strategy
We will research your client or buyer personas as well as your competitors. This will help us write content that appeals to them. We will then develop a content calendar, allowing you to see what topics we will be writing about and when they will be published. Finally, before publishing any content live, we will send all content to you in advance for you to approve.
Our content is professionally written, edited, and published to produce consistent and quality results for your business. The content that we develop will be unique to your business and published to your website. We offer professional writers as well as specific niche expert writers for industries like Financial Services, SaaS, and Real Estate.
Blog Content Creation
Blogs are an excellent way to increase your online presence by driving organic traffic to your site. All blog content created is based on a a clear strategy that you and your team have approved. Once content has been created, edited, approved and posted, our strategists analyze and optimize performance.
Infographics & Asset Design
To create a compelling, brand-centric narrative in conjunction with content writers, Ninestone Marketing leverages our marketing strategists, project managers, and graphic designers to design imagery, illustrations and stylized icons to break down complex topics into easy-to-understand visual content.
We provide detailed website copy that incorporates SEO best practices along with in-depth exploration of unique products, services and value propositions. Landing page copy is designed to generate leads and drive conversions for bottom-of-funnel website visitors ready to reach out and take the next step.
Utilizing data-driven expertise and promotional best practices, our content marketers create email content that engages prospects and customers. Writers also craft press releases and promotional emails to share information regarding brand updates, events and campaigns across targeted lists.