What is Inbound Marketing?
Inbound marketing is a marketing methodology designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of lead generation or customers. It is a strategy that utilizes many forms of pull marketing – email automation, content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.
In contrast to outbound marketing, where marketers attempt to find customers and push messages to them, inbound marketing earns the attention of customers and makes the company easy to be found.
Inbound marketing has helped level the competitive playing field. Standing out in increasingly competitive and saturated markets requires better content, more adaptive and innovative campaigns, and stronger integrations with sales productivity tools. Target personas need to be carefully researched, audience segments need to be more niche, and buyer journeys better understood. You need a team who can do the marketing research, map out a plan, execute and continuously optimize performance that drives real results.
Why You Need Inbound Marketing
Inbound marketing offers numerous benefits. When utilized effectively, it can:
Reach the right audience in the right place to generate quality traffic
Increase trust and credibility
Protect from over-reliance on one channel
Influence repeat business and referrals
Generate social media shares and inbound links
Help fuel search engine optimization efforts
Increase brand awareness
Enable customers to engage with your brand at their point of need, 24/7
Generate qualified leads for less money (when compared with traditional marketing)
Measuring the impact of inbound marketing in a way that demonstrates understandable ROI often feels elusive. It may be that you struggle to track the number of leads generated as a direct result of your campaigns, but you can track how many downloads your resource has had, the average duration people watched your video, or how many new social media followers you gained.
When we plan campaigns, we are clear about what we are trying to achieve for your business, and we track those key performance indicators honestly and in real-time. That way we are all the same page about results, measurement, and overall performance at any given time.
Planning and executing successful inbound marketing campaigns doesn’t happen overnight. Campaigns take time to plan, implement and refine. It can be a labor-intensive process – we leverage content writers, designers, developers, outreach specialists, social media marketers and campaign managers to implement our plans, refine, and optimize. That said, when we put time and effort into targeted campaigns, we find measurable results that often range between 2x and 20x our return on investment.
Why Choose Ninestone among other Inbound Marketing Agencies?
First, we have more experience in Financial Services, SaaS, and Real Estate. Second, we work with global leaders that all have over 20 years of experience in their particular niche fields. This gives us a competitive better “business sense.” We understand how to overcome real business challenges to propel sustained growth, and how to be more efficient with your resources.
We constantly refine and update our approach as the inbound marketplace grows and technologies emerge. Our tactics are vetted and industry tested. Each inbound marketing initiative is designed to address your audience at every stage of the buyer’s journey. Our solutions are tailored to solve for specific pain points and to break down hurdles to growth. We deploy custom solutions following robust industry and organizational research. We employ a mix of traditional inbound marketing activities and custom offerings to turn curious strangers into qualified leads. We identify the key success metrics suited for every engagement, and consistently reach them for scalable and quantifiable results.
Approach to Inbound Marketing
We build a database of niche prospects that can be segmented based on buyer personas. We leverage research and numerous tactics to grow your database quickly so that can deliver results at scale.
We create personalized content that your buyer personas want to read. We’ll leverage and re-purpose your existing content. We track who clicks on and views this content providing valuable insight about prospect intent to your sales team members.
Ninestone Marketing is an agency partner with numerous top-performing software solutions to support client needs. We help you select and/or optimize your CRM, automated marketing and sales campaigns, and real-time reporting.