LinkedIn can be an extremely powerful tool for your marketing needs. Despite what most people think, LinkedIn is not just for job searches and professional networking. With some simple hacks, you can use LinkedIn to put your business in the fast lane, expanding your reach, engaging with your audience, and growing your revenue simultaneously.
A common challenge in B2B marketing is generating leads through social media. It is much different and difficult than B2C businesses. But, LinkedIn is a platform that substantially fulfills the requirements of the competitive B2B world.
Let’s dive into the LinkedIn marketing hacks that you should incorporate for growing and marketing your business.
1. Build Your Company’s Profile
To get started with LinkedIn marketing, the first thing you require is your company page. Sign up using your company’s email address and set up your Company name and LinkedIn public URL.
Upload a profile picture that clearly showcases your brand. Keep it professional – no vague images. The best option is to upload your company’s logo. You can also set an attractive cover picture related to your industry niche.
In the ‘About Us’ section, describe briefly what your company does – vision, mission, achievements, values, and how you help your clients/customers. Enter your website, industry, company type, and other additional information.
2. Keep Your Company Page Fresh
A big mistake many marketers make is that their LinkedIn company page is either out of date or incongruent with the rest of their brand.
You need to make sure that you keep your company page as fresh as possible. Make updates on a (minimum) weekly basis to keep your brand appearing active and engaged.
Also, make sure that the visuals and imagery of your LinkedIn profile match the rest of your company. For example, if your website and Facebook have a red/blue color palate, don’t go setting up your LinkedIn page with an orange/green palette.
3. Post High Quality Content
Content is definitely king. Be it any social media platform, the main thing required to make your presence and attract people to your profile is good content. But, that doesn’t also mean posting anything and everything that could possibly gain attention.
Be industry specific and share content that can add some kind of value to the reader. Sharing news, actionable tips and tricks, informational blog links – all such content can drive higher engagement levels on your profile.
You can share articles, photos, videos, infographics, and a lot more on LinkedIn. Create content that will stand out from the crowd and satisfy the needs of your followers.
4. Build a Large LinkedIn Network
Smart marketers must build a large LinkedIn network. The LinkedIn news feed algorithm isn’t a black box. It’s more like an open box. It’s about as basic as boiling water. Updates that you “like” will be shared with your LinkedIn network. If your connections “like” your status updates, their connections will see that update. So if you have 20,000 connections on LinkedIn, then it’s so much more likely that (a) more of your connections will click “Like” on your updates and (b) that their connections will also click “like” on your updates.
LinkedIn’s algorithm is about as simple as it gets — it shows your updates to all of your connections. There’s no way to search for updates on LinkedIn — not even with advanced search. Nobody will see your updates unless they are connected to you. When more people see your updates, it increases the odds that more people will like that update. More connections. More likes. Simple. Add connections and the results will multiply over time. Quality connections are key here. Only connect with people you know and want to know — don’t just try to connect with random people, recruiters, or those really annoying sales spammers. If you add 10x more connections, then you’re 10x more likely to get that engagement.
How do you expand your LinkedIn network? You can definitely help yourself by optimizing the heck out of your LinkedIn profile and writing irresistible LinkedIn connection requests. But having tons of connections is only half the battle.
5. Find Highly Targeted Connections
The options available for targeting on LinkedIn is unparalleled in the territory of digital marketing. As a brand, you can go specific and zero in on the exact industry, job role, or company of the people that could be your target audience.
While you post, you can reach people through hashtags. People can follow hashtags too, and LinkedIn will keep your hashtag in the trending section if you provide valuable content related to the topic. Through this, you can cater to an extremely niche audience – the ones who care to read about a certain topic.
LinkedIn is a fantastic tool for connecting with other professionals and growing your business at the same time. If you use these steps you will be able to efficiently and quickly grow your business through LinkedIn and won’t have to spend a fortune doing it.