If you’re planning to use a CRM for your business, then you’re in the right direction. A CRM is a sales technology that tracks and manages all interactions and communication your reps have with prospects and customers. It also helps flag opportunities that might require additional nurturing or follow up. HubSpot is one of the well-known CRM out there that ensures every penny you spend on their services is worth it. With tons of features and customization options, getting prospects and leads have become easier and more manageable.
Here are some of the reasons why you should start using HubSpot for your business:
1. It Literally is the Best Inbound Software
HubSpot is the best inbound marketing software on the market… period. OK, we might be a little biased for our first reason for using HubSpot, after all, it’s the inbound marketing software we use on a day-to-day basis. But, at Ninestone Marketing, we truly believe HubSpot is the best inbound platform out there.
As a digital growth agency that practices in the inbound methodology, HubSpot has aligned our marketing, sales, and service to make sure we attract new prospects and customers while consistently delivering results to our existing clients (that all-important delight stage). From tracking revenue to keeping an eye on all of our marketing methods, we can’t think of a better inbound candidate that will help businesses thrive and successfully grow the way HubSpot does.
2. It’s a Comprehensive CRM Platform that Offers Everything You Need
This is the dream for marketers. With HubSpot, you’ll no longer have to juggle between different platforms to market to potential and existing customers. You can create and optimize your content, nurture leads, monitor contacts as they become customers and see how your marketing progresses.
What’s better than being able to do all of this and more in one tool? You’ve got the marketing side sorted, your sales can use it to get deep insights on prospects and then use the Service Hub to grow customer satisfaction. Then, use the CMS Hub to focus on improving your website.
3. Ease of Use
From marketing automation to web development, the HubSpot tools for implementing these vital marketing processes could not be easier to use. The company website plays an important role in a company’s overall marketing strategy, and HubSpot has thought of virtually everything when they merged the tech world with the marketing world.
Email workflows, web development, blog writing, marketing funnels, website analytics and a whole host of other features are available through HubSpot. Each is so intuitive to use thanks to the thought and care HubSpot used when building their platform.
4. It’s the Best Software for an Inbound Strategy
Inbound marketing really came to light and started to dominate marketing thanks to Brian Halligan and Dharmesh Shah. Their knowledge and expertise about all things inbound has resulted in a marketing platform that caters to every stage of a successful inbound plan and the buyer’s journey.
The tracking and analytics available from HubSpot can’t be beaten. It means you can create content and tailor it precisely to where each user is in their own persona’ buyer’s journey. It’s no longer a guessing game.
5. Personalization Options
The personalization and attention to detail that goes into your inbound marketing strategy are truly what brings the value. HubSpot offers some over the top personalization options in regards to this matter.
An example of this is HubSpot’s Smart Call to Actions (Smart CTAs) that can actually be built into your website with their Content Optimization System (COS). The entire system is built around website personalization, responsiveness, and the smart CTAs. Plus, with the use of the HubSpot software, everything is integrated into the platform – even your website!
With the use of HubSpot’s COS, you are able to craft and mold your website’s content for individual visitors based on things like location, language, source, device, or by literally any detail that’s stored in your contact database.
6. Excellent Tech Support
If by some chance there is something you might not quite understand about the HubSpot software, their tech support team and online documentation are superb.
There have been a few instances where I encountered an issue I could not solve myself and EVERY single time I’ve reached out to HubSpot I’ve been treated with so much care and respect. I truly felt like I was a member of their team and we were working to resolve the issue together. They are always quick to address and solve the rare issues that may have arisen, but they also consistently made the effort to stay in touch until the issue was resolved.
This assurance from them shows the professionalism their team has and completely removes the fear that some marketing directors or non-tech people might have when reaching out to their tech support. They are quite possibly the most accessible team I’ve ever interacted with and oddly enough my office is located thousands of miles away from theirs.
7. Get the Best Inbound Education
Need to get a little more clued up on content, SEO, emails and everything in between? HubSpot has you covered. HubSpot Academy offers extensive online training through courses, projects, certifications and software training.
It doesn’t matter if you’re an inbound newbie or an expert ahead of the game. HubSpot continues to release new courses to help you improve.
8. Automate Like a Boss
Don’t get bogged down with tedious and repetitive tasks such as email, social media, and many other time-consuming website actions. Put your marketing methods on autopilot and make tasks easier with HubSpot’s marketing automation.
In a nutshell, automation will save you valuable time and money while you nurture leads through your buying process.
Marketing automation enhances the communication between your business and your business’ customers, providing them with the content they need at the exact time they need it.
Implementing HubSpot’s marketing automation system will make you and your business more efficient and help you reach your goals faster. Really, it’s a no-brainer to choose HubSpot when looking to benefit from automation.
9. You can Integrate HubSpot with Other Platforms
There might be cases where your business needs other platforms, such as WordPress or Magento. I don’t blame you for thinking that you have to choose one or the other and can’t use HubSpot however HubSpot can be integrated with WordPress, Magento and plenty of other platforms. So if you need to nurture your leads in HubSpot while managing your website’s maintenance in another, you can do just that.
10. Take the Work out of Workflows
Seriously, workflows are more fun than work. That’s because the HubSpot software allows you to set up powerful, integrated workflows for your business using a simple and visual interface.
Workflows might seem complicated at first but HubSpot lets its users create sophisticated and targeted workflows without the headache that can come with other alternative software. Finally, the customers in your data will get the attention they deserve.
HubSpot’s visual editor lets you easily customize and personalize workflows with multi-stage journeys and branches. You will be surprised at how much time you can put back in your day by automating simple tasks with workflows.
11. HubSpot Monitors the Entire Buyer’s Journey
In HubSpot, you can actually see what stage of the buyer’s journey your contacts are in. That means you can see when they first become a lead, what pages they’ve looked at and when they’ve become a customer. This is a handy feature as it lets you find out when somebody becomes a marketing qualified lead (MQL).
Being able to see the life cycles of leads helps you assess where they are in the buyer’s journey and when it’s time for your sales team to pounce approach them.
12. Easy Website Edits
Website pages are the building blocks of your company’s website and menus. With HubSpot’s CMS (Content Management System) you can make sure you have all the assets you need.
You’ve found an asset out of place on your website? No problem. A few easy clicks and through HubSpot, and you can tinker your website’s edits with ease. From landing pages to blog posts, edit and optimize your on-page content and settings wherever and whenever you need.
13. Easily Get your Hands on Detailed Reports with Comprehensive Dashboards
In the HubSpot Reports tool, you can view all the standard reports in your account or even create custom ones. This is ideal as you can analyze records and activities through custom dashboards for your team based on any metric. Sales, marketing, customer service – HubSpot lets you do it all.
Having a centralized home for all your data is great. You can build deeply customizable reports in seconds, send reports directly to the relevant people on a recurring basis and view data in a nice, easy-to-understand way. You’ll finally have a clear way of measuring your ROI.
14. Hone your Email Skills
HubSpot’s email offering helps you gain deep insights into your prospects. You’ll also get the right information to the right people at the right time by automating your emails. You can send these emails to your contacts when your leads are most interactive with their inbox. This is a massive contribution toward your email open rates.
Want to turn it up a notch?
Make the most of email tracking to eliminate the guesswork. You can receive notifications when prospects and leads open your emails and this is all automatically updated within HubSpot. This is really helpful as you get to see when and how recipients interact with your emails, then use that information to improve your future marketing efforts.
15. A Handy HubSpot App to Use on the Go
Keep a close eye on your sales and the performance of your team with the HubSpot app. If you’re out during lunch, stuck on the train or on vacation, just take a quick peek to see your daily reports. The app gives you exactly what you need to know when you need to know it in just a few taps.
It could go on for days if we list everything that HubSpot could offer, these are just a few favorites. But at the end of the day, HubSpot is your one-stop shop if you want to maximize your marketing efforts while simplifying it at the same time. Make your marketing life easier, while continuing to grow your business and delight your customers.